How a $50M Company Realized It Was Time for a Strategy Reset
Background
A mid-sized manufacturer in the safety products space had reached a major milestone: $50 million in annual revenue.
They weren’t in crisis. In fact, they had:
- National distributor partnerships
- Fast lead times and U.S.-based production
- A respected brand and a growing product line
From the outside, things looked great.
But inside, the leadership team knew they were bumping up against the limits of what had gotten them there.
“We’ve had a good run—but we’re stuck doing the same things we’ve done for 30 years. And it’s time for a change.”
The Challenge
While the business had momentum, cracks were starting to show:
- No documented strategy or OKRs. Growth expectations were high, but there was no unified plan or performance structure to guide execution.
- One marketing person doing it all. Creativity was flat. Messaging was inconsistent. And campaigns were reactive instead of strategic.
- Product launches without positioning. New products were hitting the market without input from the field, customers, or a clear go-to-market plan.
- Sales reps were underutilized. Dozens of field reps represented other brands, and the company struggled to earn mindshare or consistency.
“We’ve captured a lot of market share—but now we’re playing defense. Our competition is watching us closely.”
The Turning Point
With long-standing leadership nearing retirement and new growth goals in play, the team knew they couldn’t afford to operate on gut feel.
They needed:
- A strategy that looked forward, not backward
- A way to align sales, marketing, and leadership
- A roadmap for scaling smart—without burning out their team
That’s when they decided to pursue a Strategy Audit.
The Solution: Strategy Audit
We delivered a 14-day strategic deep dive designed for companies at this exact stage of growth.
The process included:
- ✅ A 90-minute kickoff call with leadership
- ✅ Deep discovery into goals, challenges, and market position
- ✅ Evaluation of their internal planning process, reps, and GTM readiness
- ✅ A customized strategic roadmap to guide their next 90 days
This wasn’t about creating a thick report no one would use. It was about surfacing blind spots, identifying growth levers, and offering clarity leaders could act on immediately.
The Results
By the end of the audit, the company had:
- A clear growth strategy aligned with their $100M vision
- Action steps to activate buying groups and underused rep networks
- A launch playbook to avoid rushing new products to market
- A plan to modernize internal planning processes with lightweight OKRs
“Now we’re not reacting—we’re leading. We finally have a plan that fits the size and ambition of our business.”
Is It Time for Your Reset?
If your business has grown on grit, relationships, and hard work—but now you’re hitting the ceiling—this is your signal.
You don’t need to rebuild from scratch.
But you do need a strategic reset.
🎯 Get Your Strategy Audit
✔️ 1:1 kickoff call (60–90 minutes)
✔️ Strategic deep dive into your pain points and blind spots
✔️ Custom roadmap aligned to your goals
✔️ Delivered in 14 business days—no fluff, just impact
Schedule Your Strategy Audit →
Or message us directly to start the conversation.
