Bringing a new innovative solution to the Heavy highway construction industry isn’t for the faint hearted. It takes tenacity, creativity, and a whole lot of grit. This is the insights from an industry leader that saw a need, searched for a solution, and when he couldn’t find what he was looking for…. well, he built it.
As you listen to Skip’s story, think about the products and services you offer.
Are they new?
Are they new to the people with the problem?
Are they misunderstood or maybe not positioned the way you want them to be?
The creation of the Traffic Pro Bed was due to necessity. Skip Torornik owns a traffic control company based at Frederick, Maryland, servicing the DC region.
He started 30 years ago in the industry and you sat on the tailgate of a pickup truck and there was no real requirement what it took to do traffic control.
Nobody put any thought behind it, but as the demand of traffic control picked up and the regulations on highway projects increased, there has been a gap in solving this critical issue.
Maybe you have a product or solution in mind or already on your roster that could get some fresh inspiration from Skip’s story.
Mentioned In How to Bring a Winning Product to Market with Skip Tovornik and Thomas Trott
More Episodes of The Contractor’s Daughter Podcast You’ll Find Helpful
Conference Success Part 1: 6 Pre-Conference Tips You Should Follow for Maximum Results
Conference Success Part 2: 6 Conference Tips to 10X Your Return on Investment
Conference Success Part 3: 5 Post-Conference Tips You Can Use to Increase Your Success
