Email lists have become an incredibly popular marketing tool. But many business owners aren’t sure exactly why they should build one.
Let’s be honest. Growing and managing an email list can seem daunting if you haven’t done it before.
And as a business owner, you don’t have the time to learn something new unless you’re certain it will improve your bottom line!
Here’s the good news. Email marketing is one of the simplest and most affordable ways to grow and scale your business. And this is just as true for businesses that aren’t primarily online, too!
Are you ready to learn more? Let’s dive into the top four reasons why building an email list will transform your business.
- Attract More Buyers
People who subscribe to your email list are genuinely interested in your product or service.
The truth is, email is not dead! It is, in fact, still an essential part of most people’s day-to-day life. They use it to communicate with their team, their clients, and even their family and friends.
Because of this, most people are very picky about who they share their email address with. Nobody wants to wake up in the morning and scroll through a ton of spam in their inbox!
So if someone is willing to share their email with you, that means you’ve captured their attention. And they want to learn more about what your business offers – and how you can help them achieve success.
PRO TIP: To keep your list engaged with your business, focus on sending educational and entertaining content regularly. Don’t be afraid to ask for the sale!
But remember to use the 80/20 rule: 80% of your content should deliver value, 20% should promote your product or service.
- Stay Top-Of-Mind
Fact: social media platforms only show a fraction of our content to our followers.
That means your message is likely to fall flat if you’re only using social media to connect with your audience!
Here’s the thing. If you really want to grow your business, you need to stay relevant.
Your goal is to make sure your customer connects your solution with the problem they are facing. So they think about YOU the next time they go to make a purchase or speak to a friend about it.
Email marketing is the perfect way to do that. Like I mentioned earlier, people check their email multiple times a day – every single day.
Plus, according to this study, email has a 6.05% conversion rate whereas social media only has 1.9%! That means a significant ROI for you, my friend.
So, the next time you have a brilliant idea, drop that thought into an email with a call to action to make the sale.
You already have the perfect people ready to B-U-Y your awesome products and services!
PRO TIP: Keep track of your customer’s feedback emails. You can use their exact words in your marketing materials to differentiate your business from the competition and attract more customers just like them!
- Advance Your Sales Funnel
You’ve probably heard the term ‘sales funnel’ before. But what is this thing, anyway?
In short, your sales funnel reflects your customer’s journey with you.
At the top of the funnel, prospects are unaware of who you are and what you do.
As they gather more information about your business, they start making decisions as to whether they want to learn more about what you offer.
If they stick with you through every stage of the funnel, they will ultimately say “yes!” to the sale. And it’s so much easier to sell more products or services to someone who has already agreed to buy from you once before!
So here’s what you need to know. Paired with your sales funnel, your email list is essential to transforming prospects into loyal, raving fans.
Why? Because if they’ve already given you their email, you know they’re interested. They are already a pre-qualified lead!
So use your list to swiftly move customers through the different stages of their journeys with you. You will build more relationships AND make more sales!
PRO TIP: Coupled with your sales funnel, your StoryBrand “BrandScript” will help you get clear on how you can talk more about your customers’ journey in ALL of your marketing materials!
You can learn more about the StoryBrand Brandscript here in another blog post (HINT: there is a free resource😉).
- Develop Deeper Customer Relationships
Think about your list as your community.
Remember, you are communicating with a group of people. And every time you send an email, you have the opportunity to form deeper relationships with them!
Let’s take a step back and really think about what goes into a good, healthy relationship.
Well, for one, you ask questions…questions that express your interest in that person’s life.
The thing is, email marketing is no different.
It’s easy to see it as one-way communication. But if you include a question in your emails, your list will respond back to you. And that, my friend, is the start of a meaningful conversation!
Just make sure you’re including questions that point back to the problem your business solves…in a casual and friendly way.
And because your community ‘opted-in’ to hear from you, you already know they are facing this challenge to some extent!
From there, you’ll be able to use their responses as ‘market research’ to develop new products or services…and even make tweaks to your existing ones.
Your list is truly your greatest asset.
Email marketing offers the perfect opportunity to gain your customer’s attention and trust – leading to deeper relationships, repeat sales, and the opportunity to take your business to the next level.
So…are you convinced?
I sure hope so! Email marketing is one of the easiest and most affordable ways to fill your pipeline. Plus, with email automation tools like ClickFunnels, MailChimp or ConvertKit, you will literally generate qualified leads in your sleep!
Don’t waste another minute on digital marketing strategies that don’t work. Get crackin’ on your email list today!
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P.S. Now that you know the top three reasons to build an email list, there’s one very important question left to ask yourself: how does email marketing fit into YOUR marketing funnel?
Click here to learn more about how the StoryBuilt Marketing Funnel Bootcamp will help you create (and master!) a profitable sales funnel in just 5 weeks. Let’s do this!
