Every business and non-profit needs a story on which their marketing, sales and communication rests. A BrandScript provides that bedrock by clarifying your company’s unique brand story (or narrative). Let me explain…
“Brands that connect their products and services to an ideal of how things should be create greater value for their products” – Donald Miller
Remember those Maytag commercials with the NASA scientist in the kitchen with his artist wife? Marketing and our sales stories are much like that commercial, a blend of science and art.
Regardless of how long you’ve been in business – whether you’re just starting out as an entrepreneur OR have decades of experience as a business owner – most people find marketing to be confusing and stress-inducing. For some, it even eliminates the joy of running a business entirely.
Does that sound familiar? Is uncertainty in your marketing and sales causing an excessive amount of the confusion and overwhelm in your business?
I wish I could tell you there’s an EASY button to address to this common problem. That if you just do this one thing or follow this one trick, all your marketing problems will be solved with a happy ever after. But, as a business owner or leader, you already know… nothing that’s worth doing is ever easy.
With the right tools in place, however, successful marketing can be simpler. In fact it can become almost fun and definitely manageable. And, I suggest that a BrandScript is the absolute best tool for making your marketing and your sales work.
Which, of course, begs the question: What is a BrandScript?
A BrandScript is a marketing strategy tool that uses the elements of story to help your business connect with more customers.
In other words, a BrandScript will help you identify:
- the problem your customer is facing
- the success they are wanting to experience
- the failure they are trying to avoid
- how to position yourself as the guide to help the hero (your customer) win the day
- what your Call to Action for each potential customer should be
Ultimately, a BrandScript helps you identify the transformation your customer is trying to achieve! And it is that transformation that then becomes the foundation and amplifier of your marketing and become you most powerful sales tool as well.
But it’s also so much more than that.
You see, there’s a paradigm shift built into a BrandScript that requires your business to do marketing differently. MUCH DIFFERENTLY!
This is good news for you.
You’re probably used to marketing your business or your products as the hero of the story. In fact that’s the way most businesses approach their marketing and sales.
Without even being aware of it, almost all marketing and sales conversations (social media posts, website copy, sales calls, presentations, prospecting interactions, automated email, etc.) is focused on the wrong character in the story… it’s focused on YOU!
YOUR BRAND.
YOUR PRODUCTS.
YOUR STORY.
Without even meaning to, it makes YOU the hero.
But customers don’t really care about your story. They care about THEIR story… so your story only matters (or resonates) as it relates to their story!
Let me say this again , as this is the defining moment in whether you can make the paradigm shift and create better, clearer and more effective marketing and sales.
But customers don’t really care about your story. They care about THEIR story… so your story only matters (or resonates) as it relates to their story!
As a foundational strategy tool, your BrandScript ensures that your marketing and sales always focuses on your customer’s story. It makes THEM the HERO of the story while YOU (your brand, your products) become the GUIDE that helps the hero/customer to win the day!
Of course, it’s far more in depth than that.
But…
Marketing and sales without a BrandScript as the foundation, is destined to either fail entirely or be far more expensive than it needs be.
And THAT is exactly why your business NEEDS a BrandScript!
Tired of wasting money on ineffective marketing? Let’s build your BrandScript together!
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P.S. Whenever you’re ready… here are 3 ways I can help you build a more customer focused brand and save you time to focus on your strengths:
- Grab a FREE copy of the “Ultimate Marketing Checklist”
You’ve done the hard work of figuring out what to say – your brand message. But if you actually want that message to stick, you need to figure out how to say it! My ultimate Marketing Checklist gives you just the elements you need without all the “shiny objects” that tend to distract you and your team, stealing resources. — Click Here
- Get free weekly video StoryBuilt Business Tips
Weekly bite size tips that will save you time, save you money and grow your business! Grab your coffee. Get your weekly tip. Grow your business. — Click Here
- Work with me, one-on-one.
If you’d like to work directly with me to take your business from marketing and sales confusion to real results, I offer both business growth consulting and marketing service packages. To see if we’ll be a great fit to work together, check out the Work With Me page. — Click Here
