The Contractor's Daughter Podcast

Contractor's Daughter Podcast

Stagnation can be a heavy burden for companies in the highway industry. Being stuck in neutral means falling behind competitors, missed opportunities, and unfulfilled growth potential. 

Break free from the cycle of stagnant growth and accelerate down the highway to success with the right guidance and shared insights from other industry leaders and influencers.

Jeani Ringkob is a third generation contractor and an absolute business strategy and marketing geek. Subscribe today to catch all the insights and grow your business.

June 8, 2023

Two Areas You’re Under-Leveraging Marketing Revealed

Marketing may house the the most under-leveraged tools that can grow you business and ensure your brand is valuable inside and outside. Using effective and proven marketing techniques and messaging frameworks are essential to keep the team we are building and the team we already have engaged and performing. It also has a direct link to their job satisfaction AND how they engage in word of mouth to brag on your companies and attract more great talent. Mentioned In Two Areas You’re Under-Leveraging Marketing Revealed Get on the Calendar Growth Strategy Assessment  Jeani on LinkedIn Blacktop Banter Network More Episodes of The Contractor’s Daughter Podcast You’ll Find Helpful How to Reset & Reframe Your Thinking About the Workforce Problem Areas […]
June 1, 2023

Getting Behind the Scenes of the Engineers at the Core Of NAPA

National Asphalt Pavement Association is more than just the pretty face that represent everyone building infrastructure with asphalt. The good news is they are more than that.  At the core of the NAPA team are two engineers that have an endless passion for everything that supports the asphalt industry. If it’s happening in our industry they know it and they can speak to it.  Richard Willis and Bret Williams took at few minutes at CONEXPO 2023 to share what is at the core of NAPA biggest projects, why these are the issues that matter and how they impact business owners and leaders in the industry. NAPA membership is critical for those serious about connecting and growing the strongest businesses. My […]
May 25, 2023

How Marketing Content Can Get Your Sales Team Across the Finish Line

What if you could take your sales cycle and cut it in half? What if you could attract more inbound *QUALIFIED* leads? What if you could have less sales people and less sales expenses? What if you could give your sales team super powers? I believe – no, I know – that creating THE RIGHT content can help you track results in all these areas. Mentioned In How Marketing Content Can Get Your Sales Team Across the Finish Line Get on the Calendar Growth Strategy Assessment  Jeani on LinkedIn Blacktop Banter Network More Episodes of The Contractor’s Daughter Podcast You’ll Find Helpful Two Areas You’re Under-Leveraging Marketing Revealed Strategic Growth Flywheel: A Gateway to an Informed Business Strategy Make Every […]
May 18, 2023

Leaning into Being a Serial Entrepreneur

It actually is not uncommon for entrepreneurs to have multiple successful businesses. Being a serial entrepreneur is a real thing AND it can actually can be a super power. Skip Tovornik did just that and is sharing how having multiple companies has actually allowed him to make each of them stronger. Learn what has worked in growing ALL of his businesses. Skip also shares how he leans on other to be able to have the head space to create all the ideas in his head. He has managed to build a team that allows him and them to all reach their best results. HINT: “Listen to your people” Each business has one Vital Need at each moment but when you […]
May 12, 2023

The 6 Communication To Accelerate Customer Conversion and Loyalty

What does your customer really think about you? How long does it typically take for you to really get to know them and build trust? Are your communications valuable to them…or are they annoying? When it come to our professional relationships the name of the game to get to conversion is to get them to KNOW – LIKE – and TRUST you.  Studies show there are some ways to get to this trifecta faster and more effectively. One of these ways to to show up in a variety of mediums when it comes to your communication. In this episode we will discuss 6 different ways we can engage with our prospects and existing customer in order to ensure we are […]
May 4, 2023

Power of Video to Drive Online Traffic and Demand

Driving demand for our products and services is at the very core of a successful business. Too often we tell ourselves that what’s working in more everyday consumable “won’t work for my product/service”. Yet the way people make decisions and are driven to choose one option over another boils down to connecting their problem to our solution… Video is an incredible quick and effective tool to connect those dots and drive demand and awareness. In this part two of a three part interview with Skip Tovornik and Thomas Trott of Traffic Pro Beds we learn how one video did just that. Stagnation can be a heavy burden for companies in the highway industry. Being stuck in neutral means falling behind […]
April 27, 2023

Your Job Descriptions Suck – 4 Tips to Get Yours Noticed

Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website. Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business. More Episodes of The Contractor’s Daughter Podcast You’ll Find Helpful How to Reset & Reframe Your Thinking About the Workforce Problem Areas of Your Business You Can Leverage to Support Better Leads for Hire How You Can Use the Strategic Growth Flywheel to Hire a Great […]
April 20, 2023

How to Bring a Winning Product to Market with Skip Tovornik and Thomas Trott

Bringing a new innovative solution to the Heavy highway construction industry isn’t for the faint hearted. It takes tenacity, creativity, and a whole lot of grit. This is the insights from an industry leader that saw a need, searched for a solution, and when he couldn’t find what he was looking for…. well, he built it. As you listen to Skip’s story, think about the products and services you offer. Are they new?  Are they new to the people with the problem?  Are they misunderstood or maybe not positioned the way you want them to be? The creation of the Traffic Pro Bed was due to necessity. Skip Torornik owns a traffic control company based at Frederick, Maryland, servicing the […]
April 19, 2023

What the Hell is This

Welcome to the Contractor’s Daughter Podcast, we are part of the Blacktop Banter Network. This is your host, Jeani Ringkob, with StoryBuilt Growth Strategy and Marketing. These are the stories of owners and leaders overcoming obstacles, finding opportunities and building better businesses that serve our community, our country and our world.  Between these stories we will also be sharing the behind the scenes of the advisory insights I generate for my strategy clients and my Fractional CMO clients in the industry. You will get direct insights about the mistakes we make in our business, the struggle to identifying opportunities and the tools to overcome obstacles.  My name is Jeani Ringkob. I run StoryBuilt Growth Strategy and Marketing. I am a […]

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