Resources

For years, businesses have relied on the traditional sales funnel to attract, convert, and close customers. But what if the funnel is actually holding your business back? In today’s market, customers aren’t passive participants waiting to be funneled toward a sale. They’re active decision-makers who expect continuous engagement before, during, and long after they buy. If your marketing still operates on a one-way, transactional mindset, you’re losing revenue and missing out on long-term growth. It’s time to move beyond the funnel and embrace a Marketing Flywheel—a system that creates momentum, nurtures relationships, and fuels sustainable growth. The Fatal Flaw of the Traditional Sales Funnel Funnels have a simple premise: attract leads, nurture them, convert them into customers, and repeat the […]

Winning contracts in the construction and pavement industry often comes down to more than price or capabilities. The real question is: Do you understand what your customers actually want? Most business owners think they do. But assumptions about customer needs are quietly costing companies millions in lost bids, delayed deals, and missed opportunities. 🚧 The problem? Many businesses are guessing instead of listening. The Hidden Cost of Assumptions Let’s get real: 📊 80% of companies believe they deliver a great customer experience.📊 Only 8% of customers agree. Even more alarming:🚧 Misunderstanding customer needs can slash your revenue by up to 35%. When you guess at what customers need, you risk:❌ Pitching the wrong solutions.❌ Overlooking the emotional triggers driving their […]

Most business owners think of compensation as an expense—just another line item on the balance sheet. But what if we told you that your compensation strategy is the key to unlocking unprecedented business performance? In the construction and infrastructure industries, your workforce is your most valuable asset. Yet, too many companies fail to align compensation with business goals, leaving millions on the table in lost productivity, turnover, and disengagement. A well-structured compensation strategy isn’t just about paying employees—it’s about motivating them to drive growth and success. The Real Cost of a Broken Compensation Model Most companies rely on traditional, outdated compensation structures that don’t connect individual performance with company success. The result? 50% lower productivity when employees feel disconnected from […]

In pavement construction and infrastructure, every dollar matters. Yet, many businesses are losing up to 50% of potential revenue—not because of lack of demand, but because sales and marketing aren’t working together. Imagine this: Marketing creates content that sales never uses. Sales struggles to close deals because they don’t have the right messaging. The sales cycle drags on longer than necessary due to internal misalignment. This isn’t a minor inefficiency—it’s a massive revenue drain. The Cost of Misalignment Businesses with misaligned sales and marketing teams see a 25-50% drop in revenue. That’s not a number you can afford to ignore. When sales and marketing fail to collaborate, businesses struggle with: Wasted marketing resources (50% of marketing content goes unused). Longer […]

How to increase the bottom line? You know some of the obvious items that impact your bottom line, but what about the less obvious things that impact your bottom line… Like brand identity. A clear brand identity can be the difference between a business not reaching its full potential, and one that’s thriving. Understanding how to strategically operate a business that’s aligned to its brand identity will help increase the bottom line. What is a brand anyway? And what impact does it have on a business? Is it even something we need to be spending time on and intentionally applying to our business? What is a brand? And what it isn’t. A brand is so much more than logos, color palettes […]

The journey of leadership is often full of highs and lows that can feel a bit like whiplash. It can feel a lot like barreling down a high-speed interstate with a broken steering wheel and everything you love and own in the seats beside you…Oh, and your brakes just went out… As a leader, how do we keep going and stay in the game? It’s the other leaders beside us that will never forget the risk we took on them. It’s spouses that always step up to believe in us when we aren’t sure we believe.