Resources

Email lists have become an incredibly popular marketing tool. But many business owners aren’t sure exactly why they should build one. Let’s be honest. Growing and managing an email list can seem daunting if you haven’t done it before.  And as a business owner, you don’t have the time to learn something new unless you’re certain it will improve your bottom line! Here’s the good news. Email marketing is one of the simplest and most affordable ways to grow and scale your business. And this is just as true for businesses that aren’t primarily online, too! Are you ready to learn more? Let’s dive into the top four reasons why building an email list will transform your business. People who […]

What problem does your product solve? Many business owners don’t have an answer to this question. And unfortunately, this is one of the reasons why failure rates are so high for new businesses. Here’s why.  The Problem and Solution Buyers make purchase decisions based on their need to resolve specific problems.  They scan the marketplace in search of businesses that offer clear solutions to help them overcome their obstacles – and achieve success.  If your business wasn’t built with using this strategy, connecting with buyers and generating sales is nearly impossible. But the good news is, even if you’re in the later stages of developing your business, you can still reposition your product or service to align with this approach. […]

Why did some people say “yes!” to your offer, but others declined? The truth is, it can be difficult to put ourselves in our customer’s shoes.  But here’s the good news. There are a few steps you can take to understand your customer’s experience with your business better…and optimize your strategy to convert more prospects into raving fans. Here’s how. Step One: Create a Marketing Message A clear marketing message lays the foundation for your business’s success. In short, your marketing message is how your business “speaks” about itself to customers.  It defines the products or services you offer and, at the same time, invites customers to connect with your brand at a deeper level. However, many businesses struggle to […]

Many construction companies fail, even when the market is booming. Here’s why. Business owners make the mistake of focusing on the wrong “problems” and “opportunities” in their businesses. Their decisions often result in years of lost profit – until they’re forced to close their doors. Here’s a little-known secret most business leaders never learn: it’s less about the solution you implement and more about identifying the right critical need – and the right time to focus on it. To grow your business effectively, you need a process that filters out irrelevant objectives – so you can invest your resources in the right critical need. Let’s dive into exactly how to do this, using one repeatable process. Just before COVID-19 hit, I flew […]

Every business owner should have a proven system that converts leads into loyal buyers. A healthy sales funnel delivers three critical things: enough leads, quality leads, and consistent leads. Plus, it takes care of the hard work so you can focus on what you do best. Let me explain… Are you familiar with “funnels” and “pipelines”? They are often used interchangeably, but there is a difference between the two. A “funnel” refers to an automated digital marketing funnel that brings leads into your business and converts them over time. A “pipeline” focuses on the actions you take to move prospects through their customer journey in order to make a purchase. The same branding, messaging, and BrandScript material can be used to create both processes. […]

Jeani Ringkob here. I wanted to talk to you about an example of how Fix This Next worked for a client of mine. If you know what Fix This Next Evaluation is, this is one of the key elements that Mike Michalowicz created to use in the process. It’s a business hierarchy of needs and it tells you what you need to be working on in all the different levels of your business. And if you think about Maslow’s hierarchy of needs, it completely makes sense. The sales is the air our business needs. You really get into the other things up here, legacy, creating continuity and the ability to actually let your business move on beyond you, really doesn’t […]