Resources

Every business and non-profit needs a story on which their marketing, sales and communication rests. A BrandScript provides that bedrock by clarifying your company’s unique brand story (or narrative). Let me explain… “Brands that connect their products and services to an ideal of how things should be create greater value for their products” – Donald Miller Remember those Maytag commercials with the NASA scientist in the kitchen with his artist wife? Marketing and our sales stories are much like that commercial, a blend of science and art. Regardless of how long you’ve been in business – whether you’re just starting out as an entrepreneur OR have decades of experience as a business owner – most people find marketing to be confusing and […]

If you own a business, you’re probably overwhelmed with your growing to-do list. You’re always rushing to meet everyone else’s priorities. And when something unexpected comes up, you find time to tackle that, too. And at the end of the day, you realize you haven’t made any progress on YOUR most critical goals. Again. It’s easy to lose sight of your goals when you’re stuck in the daily grind. Even if you dedicate a weekend to work on them, you still feel like you aren’t making any real progress. Sound familiar? Are you frustrated with your goals because you can’t find the right way to tackle them?

I love my web designers friends, but in today’s world, you need to be focused on a lot more than just design when it comes to your website. To be clear, the design is a  vital element of a website. Your website needs to be functional and pleasing to the eye of your visitors. They expect it to be and this is important. Yet, we cannot sacrifice clear messaging, great content and a strategic customer journey that the customer is looking for. As business owners we have to shake off the “make my site beautiful” attitude and make sure we take the time to get the skeleton (Messaging, content and customer journey) right first. These days more and more designers […]

Every business owner deserves to have a proven system that converts leads into loyal buyers. A healthy sales funnel delivers three critical things: enough leads, quality leads, and consistent leads. Plus, it takes care of the hard work so you can focus on what you do best! In this video, I walk you through 5 commonly asked questions about sales funnels: How do prospects move through the sales funnel? 01:30

All right. Let’s dive into AMAZING topic because it’s really fun. I’ve been thinking about this and this is something that I continually work on in my business and in my life. It’s really something that benefits me on both sides. And over the last year, I’ve really been refining the idea of having an ideal week and determining what that looks for me and what tools and how I want to structure that. And I have finally got to this place where I am really loving it, it’s feeling good, I’m making really serious traction on spending more and more of my weeks in that ideal format that I’ve created. And I want to share that here with you. So […]