Resources

Every business owner should have a proven system that converts leads into loyal buyers. A healthy sales funnel delivers three critical things: enough leads, quality leads, and consistent leads. Plus, it takes care of the hard work so you can focus on what you do best. Let me explain… Are you familiar with “funnels” and “pipelines”? They are often used interchangeably, but there is a difference between the two. A “funnel” refers to an automated digital marketing funnel that brings leads into your business and converts them over time. A “pipeline” focuses on the actions you take to move prospects through their customer journey in order to make a purchase. The same branding, messaging, and BrandScript material can be used to create both processes. […]

Jeani Ringkob here. I wanted to talk to you about an example of how Fix This Next worked for a client of mine. If you know what Fix This Next Evaluation is, this is one of the key elements that Mike Michalowicz created to use in the process. It’s a business hierarchy of needs and it tells you what you need to be working on in all the different levels of your business. And if you think about Maslow’s hierarchy of needs, it completely makes sense. The sales is the air our business needs. You really get into the other things up here, legacy, creating continuity and the ability to actually let your business move on beyond you, really doesn’t […]

Every business and non-profit needs a story on which their marketing, sales and communication rests. A BrandScript provides that bedrock by clarifying your company’s unique brand story (or narrative). Let me explain… “Brands that connect their products and services to an ideal of how things should be create greater value for their products” – Donald Miller Remember those Maytag commercials with the NASA scientist in the kitchen with his artist wife? Marketing and our sales stories are much like that commercial, a blend of science and art. Regardless of how long you’ve been in business – whether you’re just starting out as an entrepreneur OR have decades of experience as a business owner – most people find marketing to be confusing and […]

If you own a business, you’re probably overwhelmed with your growing to-do list. You’re always rushing to meet everyone else’s priorities. And when something unexpected comes up, you find time to tackle that, too. And at the end of the day, you realize you haven’t made any progress on YOUR most critical goals. Again. It’s easy to lose sight of your goals when you’re stuck in the daily grind. Even if you dedicate a weekend to work on them, you still feel like you aren’t making any real progress. Sound familiar? Are you frustrated with your goals because you can’t find the right way to tackle them?

I love my web designers friends, but in today’s world, you need to be focused on a lot more than just design when it comes to your website. To be clear, the design is a  vital element of a website. Your website needs to be functional and pleasing to the eye of your visitors. They expect it to be and this is important. Yet, we cannot sacrifice clear messaging, great content and a strategic customer journey that the customer is looking for. As business owners we have to shake off the “make my site beautiful” attitude and make sure we take the time to get the skeleton (Messaging, content and customer journey) right first. These days more and more designers […]

Every business owner deserves to have a proven system that converts leads into loyal buyers. A healthy sales funnel delivers three critical things: enough leads, quality leads, and consistent leads. Plus, it takes care of the hard work so you can focus on what you do best! In this video, I walk you through 5 commonly asked questions about sales funnels: How do prospects move through the sales funnel? 01:30