Resources

Do you always feel like there’s just ‘one thing’ you need before you can take that next big leap in business?  Focusing on that ‘one thing’ can be dangerous. It usually doesn’t make for a data-driven decision. And might not always focus on the weakest link in our business.  It will likely result in lost time, lost money, frustration, and feeling overwhelmed.  To really grow your business and increase profitability, you need to filter out all the possible issues. Then invest resources in the right vital need.  Did you know that roughly two-thirds of companies go out of business in the first 5 years? So getting past that 5 year mark is a real achievement. It’s also important to understand that businesses naturally […]

I always like to say the good intentions don’t pay for roads. You actually have to get your crew together, get the equipment, ready, put the project together and get out there and do the work actually produce the road. And the same is true for our businesses. The reason that my analogy of course is because I come from an asphalt construction family, multiple generations, but it’s true in so many things. Our businesses are no different. I realized my clients needed a litmus test to help them execute effectively. This is designed to not just design the execution plan but also make it as seamless and easy as possible. We execute on what we will actually do and stick to […]

https://storybuilt.marketing/wp-content/uploads/2021/12/brand-strategy.mp4 All right, let’s talk brand strategy. So what is brand strategy? Why does it matter in our businesses and why is it that the companies that are applying it and applying it effectively are getting incredible momentum and success from it, and really increasing profit and margin and sustainability in their businesses. That’s what we’re going to dive into. So applying brand strategy in your business gives you a few very specific things. First off, it gives you clarity because a lot of the things that we really address with brand strategy and the models and the frameworks and the using this, give us clarity about the things in our business that traditionally can seem somewhat vague and intangible. And we […]

What do you think of when you hear the word “brand?” For many people, it’s a symbol, slogan, or some other type of graphic logo. But Brand is more about how our customers and prospects feel about our business, products, and services. This is why building our reputation is so important – because it impacts everything from sales volume to the ability to increase prices. So what does this have to do with branding? Branding has everything to do with positioning ourselves in the marketplace as something that will generate customer satisfaction instead of frustration. That means developing an identity for your company that communicates both who you are and what you offer without having someone else tell them first! A brand […]

Email lists have become an incredibly popular marketing tool. But many business owners aren’t sure exactly why they should build one. Let’s be honest. Growing and managing an email list can seem daunting if you haven’t done it before.  And as a business owner, you don’t have the time to learn something new unless you’re certain it will improve your bottom line! Here’s the good news. Email marketing is one of the simplest and most affordable ways to grow and scale your business. And this is just as true for businesses that aren’t primarily online, too! Are you ready to learn more? Let’s dive into the top four reasons why building an email list will transform your business. People who […]

What problem does your product solve? Many business owners don’t have an answer to this question. And unfortunately, this is one of the reasons why failure rates are so high for new businesses. Here’s why.  The Problem and Solution Buyers make purchase decisions based on their need to resolve specific problems.  They scan the marketplace in search of businesses that offer clear solutions to help them overcome their obstacles – and achieve success.  If your business wasn’t built with using this strategy, connecting with buyers and generating sales is nearly impossible. But the good news is, even if you’re in the later stages of developing your business, you can still reposition your product or service to align with this approach. […]