Resources

Why did some people say “yes!” to your offer, but others declined? The truth is, it can be difficult to put ourselves in our customer’s shoes.  But here’s the good news. There are a few steps you can take to understand your customer’s experience with your business better…and optimize your strategy to convert more prospects into raving fans. Here’s how. Step One: Create a Marketing Message A clear marketing message lays the foundation for your business’s success. In short, your marketing message is how your business “speaks” about itself to customers.  It defines the products or services you offer and, at the same time, invites customers to connect with your brand at a deeper level. However, many businesses struggle to […]

Many construction companies fail, even when the market is booming. Here’s why. Business owners make the mistake of focusing on the wrong “problems” and “opportunities” in their businesses. Their decisions often result in years of lost profit – until they’re forced to close their doors. Here’s a little-known secret most business leaders never learn: it’s less about the solution you implement and more about identifying the right critical need – and the right time to focus on it. To grow your business effectively, you need a process that filters out irrelevant objectives – so you can invest your resources in the right critical need. Let’s dive into exactly how to do this, using one repeatable process. Just before COVID-19 hit, I flew […]

Every business owner should have a proven system that converts leads into loyal buyers. A healthy sales funnel delivers three critical things: enough leads, quality leads, and consistent leads. Plus, it takes care of the hard work so you can focus on what you do best. Let me explain… Are you familiar with “funnels” and “pipelines”? They are often used interchangeably, but there is a difference between the two. A “funnel” refers to an automated digital marketing funnel that brings leads into your business and converts them over time. A “pipeline” focuses on the actions you take to move prospects through their customer journey in order to make a purchase. The same branding, messaging, and BrandScript material can be used to create both processes. […]

Jeani Ringkob here. I wanted to talk to you about an example of how Fix This Next worked for a client of mine. If you know what Fix This Next Evaluation is, this is one of the key elements that Mike Michalowicz created to use in the process. It’s a business hierarchy of needs and it tells you what you need to be working on in all the different levels of your business. And if you think about Maslow’s hierarchy of needs, it completely makes sense. The sales is the air our business needs. You really get into the other things up here, legacy, creating continuity and the ability to actually let your business move on beyond you, really doesn’t […]

Every business and non-profit needs a story on which their marketing, sales and communication rests. A BrandScript provides that bedrock by clarifying your company’s unique brand story (or narrative). Let me explain… “Brands that connect their products and services to an ideal of how things should be create greater value for their products” – Donald Miller Remember those Maytag commercials with the NASA scientist in the kitchen with his artist wife? Marketing and our sales stories are much like that commercial, a blend of science and art. Regardless of how long you’ve been in business – whether you’re just starting out as an entrepreneur OR have decades of experience as a business owner – most people find marketing to be confusing and […]

If you own a business, you’re probably overwhelmed with your growing to-do list. You’re always rushing to meet everyone else’s priorities. And when something unexpected comes up, you find time to tackle that, too. And at the end of the day, you realize you haven’t made any progress on YOUR most critical goals. Again. It’s easy to lose sight of your goals when you’re stuck in the daily grind. Even if you dedicate a weekend to work on them, you still feel like you aren’t making any real progress. Sound familiar? Are you frustrated with your goals because you can’t find the right way to tackle them?