Resources

https://storybuilt.marketing/wp-content/uploads/2021/12/brand-strategy.mp4 All right, let’s talk brand strategy. So what is brand strategy? Why does it matter in our businesses and why is it that the companies that are applying it and applying it effectively are getting incredible momentum and success from it, and really increasing profit and margin and sustainability in their businesses. That’s what we’re going to dive into. So applying brand strategy in your business gives you a few very specific things. First off, it gives you clarity because a lot of the things that we really address with brand strategy and the models and the frameworks and the using this, give us clarity about the things in our business that traditionally can seem somewhat vague and intangible. And we […]

What do you think of when you hear the word “brand?” For many people, it’s a symbol, slogan, or some other type of graphic logo. But Brand is more about how our customers and prospects feel about our business, products, and services. This is why building our reputation is so important – because it impacts everything from sales volume to the ability to increase prices. So what does this have to do with branding? Branding has everything to do with positioning ourselves in the marketplace as something that will generate customer satisfaction instead of frustration. That means developing an identity for your company that communicates both who you are and what you offer without having someone else tell them first! A brand […]

Email lists have become an incredibly popular marketing tool. But many business owners aren’t sure exactly why they should build one. Let’s be honest. Growing and managing an email list can seem daunting if you haven’t done it before.  And as a business owner, you don’t have the time to learn something new unless you’re certain it will improve your bottom line! Here’s the good news. Email marketing is one of the simplest and most affordable ways to grow and scale your business. And this is just as true for businesses that aren’t primarily online, too! Are you ready to learn more? Let’s dive into the top four reasons why building an email list will transform your business. People who […]

What problem does your product solve? Many business owners don’t have an answer to this question. And unfortunately, this is one of the reasons why failure rates are so high for new businesses. Here’s why.  The Problem and Solution Buyers make purchase decisions based on their need to resolve specific problems.  They scan the marketplace in search of businesses that offer clear solutions to help them overcome their obstacles – and achieve success.  If your business wasn’t built with using this strategy, connecting with buyers and generating sales is nearly impossible. But the good news is, even if you’re in the later stages of developing your business, you can still reposition your product or service to align with this approach. […]

Why did some people say “yes!” to your offer, but others declined? The truth is, it can be difficult to put ourselves in our customer’s shoes.  But here’s the good news. There are a few steps you can take to understand your customer’s experience with your business better…and optimize your strategy to convert more prospects into raving fans. Here’s how. Step One: Create a Marketing Message A clear marketing message lays the foundation for your business’s success. In short, your marketing message is how your business “speaks” about itself to customers.  It defines the products or services you offer and, at the same time, invites customers to connect with your brand at a deeper level. However, many businesses struggle to […]

Many construction companies fail, even when the market is booming. Here’s why. Business owners make the mistake of focusing on the wrong “problems” and “opportunities” in their businesses. Their decisions often result in years of lost profit – until they’re forced to close their doors. Here’s a little-known secret most business leaders never learn: it’s less about the solution you implement and more about identifying the right critical need – and the right time to focus on it. To grow your business effectively, you need a process that filters out irrelevant objectives – so you can invest your resources in the right critical need. Let’s dive into exactly how to do this, using one repeatable process. Just before COVID-19 hit, I flew […]